About the Customer​
A leading retail and consumer goods company is a leading company based in Côte d'Ivoire, dedicated to ensuring product authenticity and brand protection. With a strong presence in multiple industries, they faced a growing challenge of counterfeit goods infiltrating their market. Counterfeit products were not only harming their brand reputation but also putting consumer safety at risk. To address this issue, a leading retail and consumer goods company sought a robust, technology-driven anti-counterfeiting solution that could safeguard their brand integrity and enhance consumer trust.
Key Points:

• A trusted industry leader in product authentication and brand protection.

• Needed a scalable and secure anti-counterfeiting solution.

• Aimed to empower customers to verify product authenticity in real time.

Problem Statement
Counterfeiting was a major issue for a leading retail and consumer goods company, leading to revenue loss, declining customer trust, and legal risks. The company needed a comprehensive anti-counterfeiting mechanism that could:

1. Allow customers to verify product authenticity instantly.

2. Provide real-time counterfeit alerts for swift action.

3. Securely track products throughout the supply chain.

4. Integrate seamlessly with existing systems without operational disruption.

The dairy cooperative needed a fully automated, AI-based surveillance system that could seamlessly integrate into their supply chain and provide actionable insights.
Key Challenges:

• No existing digital mechanism for product authentication.

• Inefficient tracking of counterfeit reports and investigations.

• Risk of revenue loss due to market infiltration by fake products.

• Limited customer engagement and awareness regarding product authenticity.

 
3. The Solution
To combat counterfeiting effectively, Zevonate Technologies developed a highly secure, AI-driven anti-counterfeiting platform for a leading retail and consumer goods company. The solution was designed to be scalable, easy to use, and powered by QR code-based authentication and real-time reporting.
Solution Highlights:

• QR Code-Based Authentication:

  • Each product is assigned a unique, tamper-proof QR code.

  • Consumers can scan the code via a mobile app to verify authenticity instantly.

• Real-Time Counterfeit Alerts:

  • If a counterfeit is detected, the system immediately alerts a leading retail and consumer goods company.

  • Provides insights into geographic trends of counterfeiting activities.

• Secure Blockchain Integration:

  • Every product verification is logged on a secure blockchain ledger.

  • Ensures tamper-proof record-keeping and enhanced transparency.

• Data-Driven Decision Making:

  • Dashboard analytics for monitoring counterfeit trends.

  • AI-driven insights to detect suspicious patterns and optimize enforcement measures.

• Seamless System Integration:

  • Works with existing ERP and supply chain management systems.

  • Ensures minimal disruption to business operations.

4. Outcomes
The implementation of the anti-counterfeiting solution significantly enhanced a leading retail and consumer goods company’s ability to combat counterfeit goods, protect their brand, and build stronger relationships with their customers.
Key Benefits Achieved:

• 95% Improvement in Product Authentication:

  • Customers can now verify product authenticity within seconds.

• Real-Time Threat Detection:

  • Faster identification and removal of counterfeit goods from the market.

• Enhanced Brand Trust & Customer Engagement:

  • Increased consumer confidence in purchasing genuine products.

• Data-Driven Protection Strategies:

  • AI-powered insights to identify high-risk counterfeiting regions.

• Seamless Integration with Business Operations:

  • No disruption to supply chain and retail operations.

This success story highlights how a proactive, technology-driven anti-counterfeiting approach can safeguard brands and protect consumers from counterfeit products. Zevonate Technologies remains committed to empowering businesses with cutting-edge AI and blockchain solutions to drive security, trust, and business growth.