Must Know: AdWords, HubSpot , Google Analytics

Position Overview: We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Expert, you will be responsible for developing and implementing comprehensive digital marketing strategies across all domains of digital marketing. The ideal candidate should possess a deep understanding of various digital marketing channels and techniques, along with a proven track record of successful campaigns and projects. This role requires strong analytical skills, creativity, and the ability to stay updated with the latest trends in the digital marketing landscape.

Responsibilities:

1. Develop and execute digital marketing strategies that align with the company's goals and objectives.
2. Create and manage digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, content marketing, and display advertising.
3. Conduct thorough market research and analysis to identify target audiences, market trends, and competitors' strategies.
4. Optimize website content and landing pages to improve organic search rankings and drive qualified traffic.
5. Monitor, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven decisions.
6. Collaborate with cross-functional teams, including design, content, and development, to create compelling and engaging digital marketing assets.
7. Stay up to date with industry trends, emerging technologies, and best practices in digital marketing.
8. Utilize marketing automation tools and platforms to automate marketing processes and enhance campaign efficiency.
9. Identify and leverage partnerships with relevant influencers, bloggers, and industry leaders to increase brand visibility and reach.
10. Manage and optimize paid digital advertising campaigns, including budget allocation, bidding strategies, and performance tracking.

Qualifications:

1. Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.
2. 5-8 years of proven experience in digital marketing, with a strong focus on all domains of digital marketing.
3. In-depth knowledge and understanding of digital marketing channels, techniques, and best practices.
4. Proficient in using digital marketing tools and platforms, including Google Analytics, Google AdWords, social media management tools, and marketing automation software.
5. Demonstrated experience in developing and implementing successful digital marketing campaigns that drive measurable results.
6. Strong analytical skills with the ability to interpret complex data and generate actionable insights.
7. Excellent communication skills, both written and verbal, with the ability to present ideas and strategies effectively.
8. Creative mindset and ability to think outside the box to develop innovative digital marketing solutions.
9. Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
10. Relevant certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are highly desirable.

If you are a passionate digital marketing professional with a proven track record of driving successful campaigns and staying ahead of industry trends, we invite you to apply for this exciting opportunity. Join our team and contribute to our company's growth and success in the digital landscape.

Please submit your resume, portfolio, and any relevant certifications to [email address]. Note that only shortlisted candidates will be contacted for further evaluation.

Role Overview

We are seeking an experienced and results-driven Sales Manager to lead our business development initiatives in the Government and Public Sector verticals. The ideal candidate will have a proven track record of delivering ₹4 Cr+ revenue annually, building strong relationships with government clients, and navigating complex sales cycles in key regions, including Uttar Pradesh, Madhya Pradesh, Rajasthan, and central government organizations.

Key Responsibilities

Sales Strategy and Execution:

Develop and execute sales strategies to achieve and exceed revenue targets in the government and public sector domains.

Identify and pursue new business opportunities within state and central government bodies.

Client Relationship Management:

Build and nurture strong relationships with key government stakeholders, decision-makers, and procurement teams.

Act as a trusted advisor to government clients, understanding their needs and delivering tailored solutions.

Bid Management:

Lead the end-to-end process of responding to RFPs, tenders, and other government procurement processes.

Ensure timely and accurate submission of proposals, while adhering to compliance and regulatory requirements.

Market Insights and Analysis:

Stay updated on government policies, procurement trends, and competitor activities in target regions.

Provide strategic inputs to internal teams for product/service alignment with government needs.

Revenue Achievement:

Consistently achieve or exceed annual revenue targets (₹4 Cr+).

Drive account penetration and growth by identifying cross-selling and upselling opportunities.

Collaboration:

Work closely with internal teams, including pre-sales, delivery, and technical teams, to ensure seamless project execution and client satisfaction.

Represent the company at government-focused events, conferences, and exhibitions to build brand visibility.

Qualifications and Skills

Experience:

• 5–8 years of sales experience in the government/public sector domain.
• Proven track record of managing high-value deals and delivering annual revenue of ₹4 Cr+.
• Familiarity with the procurement processes of UP, MP, Rajasthan, and central government bodies.

Education:

Bachelor’s degree in Business, Engineering, or a related field (MBA preferred).

Skills:

• Strong understanding of government policies, tenders, and RFP processes.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work in a highly dynamic and target-oriented environment.
• Proficiency in CRM tools and Microsoft Office Suite.

Preferred Qualifications

• Experience in IT, consulting, or technology sales with government clients.
• Existing network and relationships within the target regions’ government bodies.
• Knowledge of regulatory compliance and tendering protocols.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work with a leading organization shaping government digital transformation.
• Career growth in a challenging yet rewarding environment.

Application Process

If you have the passion and expertise to drive impactful sales in the government/public sector, we’d love to hear from you. Please send your resume and a brief cover letter to ankita@zevonate.com.